Screen Location : Jalan Burma, George Town, Penang (Above BebeButterfly Shop)

Screening Hour : 18.5 hours from 6.30am to 1.00am

Daily Exposures : Minimum 185
Monthly Exposures : Minimum 5,550

Content Cycle : Estimation 6 min / loop

Size : 38'(W) x 12'(H)

Pixel : 1,152 x 352

File Format : AVI, MP4, WMV

GPS Coordinate : 5.421440, 100.324337

Like many of the major roads in Penang, Burmah Road began as a rural road. Although it is today urban and gentrified from end to end, in the beginning Burmah Road was a country road that led through various ethnic villages in its progress towards the hills. For over half a century of its initial existence, Burmah Road passed through a rural landscape with kampung houses on both sides, and an open sky above. The tall roadside trees that provide shade along much of Burmah Road today were not planted until the third quarter of the 19th century. Their addition to the street not only provides shade, they transform it into a verdant urban street.

Penang, with an estimated population of 1,766,800 as of 2018, has the highest population density of all Malaysian states (excluding Kuala Lumpur), at 1,684/km2 (4,360/sq mi). In addition, Penang is one of the most urbanised Malaysian states, with an urbanisation level of 90.8% as of 2015. Due to its vibrant economy, Penang is also one of the major recipients of interstate migrants within Malaysia. Between 2015 and 2016, Penang achieved the highest migration effectiveness ratio among Malaysian states; for every 100 Malaysians that migrated into and out of Penang, the state's population increased by 58 persons. The bulk of the interstate immigrants came from Perak, Selangor, Kedah, Johor and Kuala Lumpur. Penang's population is almost equally distributed between the island and the mainland.

Penang is the top destination within Malaysia for foreign investors; the state held the largest share of Malaysia's foreign direct investment (FDI) in 2017, gaining nearly ​2⁄5 of the nation's overall FDI. In addition, George Town was ranked Malaysia's most attractive destination for commercial property investment by Knight Frank in 2016, surpassing even Kuala Lumpur. The bulk of Penang's FDI as of 2017 originated from Switzerland, Germany, Hong Kong, the Netherlands, Ireland and Singapore. Penang's economic growth, particularly since 2008, was described by Bloomberg as Malaysia's "biggest economic success", despite the federal government's focus on other states such as Johor and Sarawak. Penang's economic performance also allowed the Penang state government to completely eradicate the state's public debt by 2016.

Since the 1970s, manufacturing has formed the backbone of Penang's economy, contributing 44.8% of the state's GDP as of 2017 and attracting as many as 3,000 firms to set up operations within the state. Machinery and transport equipment accounted for 71% of Penang's total exports during the first nine months of 2014. The Bayan Lepas Free Industrial Zone, now regarded as the Silicon Valley of the East, is the main electronics manufacturing hub within Malaysia. Located at the southeastern corner of Penang Island, the zone is home to several high-tech multinational firms, including Dell, Intel, AMD, Motorola, Agilent, Renesas, Osram, Bosch, Sony and Seagate.