Screen Location :  Jalan Penang / Jalan Magazine, George Town, Penang (Nearby Menara Komtar)

Screening Hour : 18 hours from 6.30am to 12.30am

Daily Exposures : Minimum 216
Monthly Exposures : Minimum 6,480

Content Cycle : Estimation 5 min / loop

Size : 20'(H) x 40'(W)

Pixel : 640 x 480

File Format : AVI, MP4, WMV

GPS Coordinate : 5°24'51.5"N 100°19'44.2"E

Estimation Traffic Flow : 1,000,000 - 1,500,000 / month

The LED screen is located near to the KOMTAR Tower in between the Jalan Penang and Jalan Penang. The opposite of the screen has another two junction which is Jalan Marcalister and Jalan Dato Keramat. The screen is targeting traffic entering to KOMTAR Tower. ​The LED screen is placed in Magazine Road that has a major thoroughfare in the city of George Town in Penang, Malaysia. The one-way road, one of the busiest in the city centre, runs along some of George Town's major landmarks, including Komtar and 1st Avenue Mall. The western end of Magazine Road joins the similarly-named Magazine Circus, which also intersects four other major roads within the city centre - Penang Road, Macalister Road, Dato Keramat Road and Brick Kiln Road.

The tower was constructed in 1974 and completed in 1986. When the skyscraper topped out in 1985, it was originally completed with 65 floors and a height of 232 metres (761 ft). At the time of its completion, the KOMTAR Tower was the second tallest building in Asia after Sunshine 60 in Tokyo. The building maintained its status as Malaysia's tallest skyscraper for another 3 years before being surpassed by Menara Maybank in Kuala Lumpur in 1988. To this day, KOMTAR Tower's status as Penang's tallest skyscraper remains unchallenged.

Penang, with an estimated population of 1,766,800 as of 2018, has the highest population density of all Malaysian states (excluding Kuala Lumpur), at 1,684/km2 (4,360/sq mi). In addition, Penang is one of the most urbanised Malaysian states, with an urbanisation level of 90.8% as of 2015. Due to its vibrant economy, Penang is also one of the major recipients of interstate migrants within Malaysia. Between 2015 and 2016, Penang achieved the highest migration effectiveness ratio among Malaysian states; for every 100 Malaysians that migrated into and out of Penang, the state's population increased by 58 persons. The bulk of the interstate immigrants came from Perak, Selangor, Kedah, Johor and Kuala Lumpur. Penang's population is almost equally distributed between the island and the mainland.

Penang is the top destination within Malaysia for foreign investors; the state held the largest share of Malaysia's foreign direct investment (FDI) in 2017, gaining nearly ​2⁄5 of the nation's overall FDI. In addition, George Town was ranked Malaysia's most attractive destination for commercial property investment by Knight Frank in 2016, surpassing even Kuala Lumpur. The bulk of Penang's FDI as of 2017 originated from Switzerland, Germany, Hong Kong, the Netherlands, Ireland and Singapore. Penang's economic growth, particularly since 2008, was described by Bloomberg as Malaysia's "biggest economic success", despite the federal government's focus on other states such as Johor and Sarawak. Penang's economic performance also allowed the Penang state government to completely eradicate the state's public debt by 2016.

Since the 1970s, manufacturing has formed the backbone of Penang's economy, contributing 44.8% of the state's GDP as of 2017 and attracting as many as 3,000 firms to set up operations within the state. Machinery and transport equipment accounted for 71% of Penang's total exports during the first nine months of 2014. The Bayan Lepas Free Industrial Zone, now regarded as the Silicon Valley of the East, is the main electronics manufacturing hub within Malaysia. Located at the southeastern corner of Penang Island, the zone is home to several high-tech multinational firms, including Dell, Intel, AMD, Motorola, Agilent, Renesas, Osram, Bosch, Sony and Seagate.