Screen Location : Persiaran Bayan Indah, Bayan Lepas, George Town, Penang (Nearby Queensbay Mall)

Screening Hour : 16 hours from 8am to 12am

Daily Exposures : Minimum 160
Monthly Exposures : Minimum 4,800

Content Cycle : Estimation 6 min / loop

Size : 10'(H) x 20'(W)

Pixel : 560 x 288

File Format : AVI, MP4, WMV

GPS Coordinate : 5.334861, 100.307139

Estimation Traffic Flow : 1,500,000 / month

One of the beneficial ways to spread information and messages to the public is through LED screen advertising. This enables the firms to differentiate themselves from the competitors. In fact, the LED screen is able to project colorful illustration, be it static or animation, to captures the attention of the passerby who spotted the screen. LED screen contributes to the firms in customer acquisition. 

Most of the businesses favor LED screen advertising due to its eye-catching abilities. As compared to the LED screens located at the road side, LED screens that are attached to the footbridges or buildings have a higher visibility, thus exposing the advertisement or content displayed to greater amount of targeted audiences. This is why firms takes the opportunity to utilize this strategy to expand its customer base.

The most important features of the LED screen is the ability to operate under any weather, due to the its unique features in displaying bright and colorful visual effect. This enables the screen to be highly visible even in bad weather condition such as heavy rain. The passerby are still able to view the LED screens and receive the information when the passed by.

Penang, with an estimated population of 1,766,800 as of 2018, has the highest population density of all Malaysian states (excluding Kuala Lumpur), at 1,684/km2 (4,360/sq mi). In addition, Penang is one of the most urbanised Malaysian states, with an urbanisation level of 90.8% as of 2015. Due to its vibrant economy, Penang is also one of the major recipients of interstate migrants within Malaysia. Between 2015 and 2016, Penang achieved the highest migration effectiveness ratio among Malaysian states; for every 100 Malaysians that migrated into and out of Penang, the state's population increased by 58 persons. The bulk of the interstate immigrants came from Perak, Selangor, Kedah, Johor and Kuala Lumpur. Penang's population is almost equally distributed between the island and the mainland.

Penang is the top destination within Malaysia for foreign investors; the state held the largest share of Malaysia's foreign direct investment (FDI) in 2017, gaining nearly ​2⁄5 of the nation's overall FDI. In addition, George Town was ranked Malaysia's most attractive destination for commercial property investment by Knight Frank in 2016, surpassing even Kuala Lumpur. The bulk of Penang's FDI as of 2017 originated from Switzerland, Germany, Hong Kong, the Netherlands, Ireland and Singapore. Penang's economic growth, particularly since 2008, was described by Bloomberg as Malaysia's "biggest economic success", despite the federal government's focus on other states such as Johor and Sarawak. Penang's economic performance also allowed the Penang state government to completely eradicate the state's public debt by 2016.

Since the 1970s, manufacturing has formed the backbone of Penang's economy, contributing 44.8% of the state's GDP as of 2017 and attracting as many as 3,000 firms to set up operations within the state. Machinery and transport equipment accounted for 71% of Penang's total exports during the first nine months of 2014. The Bayan Lepas Free Industrial Zone, now regarded as the Silicon Valley of the East, is the main electronics manufacturing hub within Malaysia. Located at the southeastern corner of Penang Island, the zone is home to several high-tech multinational firms, including Dell, Intel, AMD, Motorola, Agilent, Renesas, Osram, Bosch, Sony and Seagate.