Screen Location : Juru Auto City, Bukit Tengah, Perai, Penang (Nearby NSE Highway)

Screening Hour : 19 hours from 6.30am to 1.30am

Daily Exposures : Minimum 142
Monthly Exposures : Minimum 4,260

Content Cycle : Estimation 8 min / loop

Size : 28.35'(H) x 54.59'(W)

Pixel : 1024 x 528

File Format : AVI, MP4, WMV

GPS Coordinate : 5.338333, 100.431083

Estimation Traffic Flow : 2,550,000 / month

The screen is positioned along Jalan Satok and parallel to Jalan Kulas in the opposite direction. These roads are the main commercial and financial area in Kuching. There are a few major bank instituitions in this area such as Maybank, RHB, CIMB, Ambank, BSN, Bank Islam and Kuwait Finance House. There are alost several telecommunication operators such as Maxis, Celcom and Digi and other local businesses as well. The area is about 2 kilometres away from Kuching City  and Jalan Satok, which connects the city centre to the nearby busy Satok Bridge across the Sarawak River.

LED screens are normally built in public areas, such as shopping malls, footbridges, T-junctions and many more. The reason is these locations are often congested with crowds, thus information in the LED screens can be viewed by the mass public. Moreover, LED screens are also used to attract the attention of road users such as drivers, passengers and motorists.

Furthermore, most of the LED screens are highly resistant to damage and requires lower maintenance cost. The difference between LED screens and traditional advertising strategy, such as billboards are more easily to be damaged, thus requiring higher cost to keep it under a good condition. This is the reason why most of the advertisers prefer LED screen advertising nowadays.

Penang, with an estimated population of 1,766,800 as of 2018, has the highest population density of all Malaysian states (excluding Kuala Lumpur), at 1,684/km2 (4,360/sq mi). In addition, Penang is one of the most urbanised Malaysian states, with an urbanisation level of 90.8% as of 2015. Due to its vibrant economy, Penang is also one of the major recipients of interstate migrants within Malaysia. Between 2015 and 2016, Penang achieved the highest migration effectiveness ratio among Malaysian states; for every 100 Malaysians that migrated into and out of Penang, the state's population increased by 58 persons. The bulk of the interstate immigrants came from Perak, Selangor, Kedah, Johor and Kuala Lumpur. Penang's population is almost equally distributed between the island and the mainland.

Penang is the top destination within Malaysia for foreign investors; the state held the largest share of Malaysia's foreign direct investment (FDI) in 2017, gaining nearly ​2⁄5 of the nation's overall FDI. In addition, George Town was ranked Malaysia's most attractive destination for commercial property investment by Knight Frank in 2016, surpassing even Kuala Lumpur. The bulk of Penang's FDI as of 2017 originated from Switzerland, Germany, Hong Kong, the Netherlands, Ireland and Singapore. Penang's economic growth, particularly since 2008, was described by Bloomberg as Malaysia's "biggest economic success", despite the federal government's focus on other states such as Johor and Sarawak. Penang's economic performance also allowed the Penang state government to completely eradicate the state's public debt by 2016.

Since the 1970s, manufacturing has formed the backbone of Penang's economy, contributing 44.8% of the state's GDP as of 2017 and attracting as many as 3,000 firms to set up operations within the state. Machinery and transport equipment accounted for 71% of Penang's total exports during the first nine months of 2014. The Bayan Lepas Free Industrial Zone, now regarded as the Silicon Valley of the East, is the main electronics manufacturing hub within Malaysia. Located at the southeastern corner of Penang Island, the zone is home to several high-tech multinational firms, including Dell, Intel, AMD, Motorola, Agilent, Renesas, Osram, Bosch, Sony and Seagate.