Screen Location : Jalan Imbi / Jalan Kampung Pandan, Imbi, Kuala Lumpur (The Curved LED Screen)

Screening Hour : 17 hours from 7.00am to 12.00am

Daily Exposures : Minimum 432
Monthly Exposures : Minimum 12,960

Content Cycle : Estimation 2.5 min / loop

Size : 128’(W) x 29.5’(H)

Pixel : 3,900 x 900

File Format : AVI, MP4, WMV

GPS Coordinate : ​​ 3°08'36.2"N 101°42'46.0"E

The LED screen is a huge curve screen located at Jalan Imbi, Bukit Bintang. There are variety of shopping malls nearby such as Lowyat, Sungai Wang and Berjaya Times Square. The LED screen is known as the largest screen in Kuala Lumpur and it is exposed to more than one hundred thousand of traffic volume on a daily basis. Due to its huge surface area and strategic location, advertiser is able to deliver brand message effectively to more people.  It runs in a southwest-northeast direction, from the intersection with Jalan Pudu (near the former site of Pudu Jail), through Berjaya Times Square, the Imbi Monorail station and Parkroyal hotel and terminates at the junction with Jalan Bukit Bintang, in front of the Lembaga Tabung Angkatan Tentera headquarters.

Kuala Lumpur, officially the Federal Territory of Kuala Lumpur (Malay: Wilayah Persekutuan Kuala Lumpur) and commonly known as KL, is the national capital and largest city in Malaysia. As the global city of Malaysia, it covers an area of 243 km2 (94 sq mi) and has an estimated population of 1.73 million as of 2016. Greater Kuala Lumpur, also known as the Klang Valley, is an urban agglomeration of 7.25 million people as of 2017. It is among the fastest growing metropolitan regions in Southeast Asia, in both population and economic development.

Kuala Lumpur and its surrounding urban areas form the most industrialised and economically, the fastest growing region in Malaysia. Despite the relocation of federal government administration to Putrajaya, certain government institutions such as Bank Negara Malaysia (National Bank of Malaysia), Companies Commission of Malaysia and Securities Commission as well as most embassies and diplomatic missions have remained in the city.

The city remains as the economic and business hub in the country. Kuala Lumpur is a centre for finance, insurance, real estate, media and the arts of Malaysia. Kuala Lumpur is rated as an alpha world city, and is the only global city in Malaysia, according to the Globalization and World Cities Study Group and Network (GaWC). The infrastructure development in the surrounding areas such as the Kuala Lumpur International Airport at Sepang, the creation of the Multimedia Super Corridor and the expansion of Port Klang further reinforce the economic significance of the city.