Screen Location : Jalan Bukit Bintang, KL, Kuala Lumpur (Bukit Bintang Street, Nearby Bangunan LTAT)
Screening Hour : 19 hours from 6.00am to 1.00am
Daily Exposures : Minimum 570
Monthly Exposures : Minimum 17,100

Content Cycle : Estimation 2 min / loop

​Size : 20'(W) x  20'(H)

Pixel : 720 x 720

File Format : AVI, MP4, WMV

GPS Coordinate : 3°8'53.3184''N 101°43'0.3828''E

Estimation Traffic Flow : 2,500,000 / month

The 2-sided LED screen is located at Jalan Bukit Bintang, one of the most busy roads in Kuala Lumpur area. The screen can be spotted by the passerby that come from the Prince Court toward Pavilion Kuala Lumpur, same goes to the passerby that come from the opposite lane. Jalan Bukit Bintang, which also known as Bintang Street is a popular shopping and entertainment district. It is also known as the most one-stop destination that provides all kind of entertainment, dining, accommodation and shopping choices. One of the nearest shopping mall located nearby the LED screen is Pavilion Shopping Mall, which is one of the most famous mall favored among Malaysians.

Kuala Lumpur, officially the Federal Territory of Kuala Lumpur (Malay: Wilayah Persekutuan Kuala Lumpur) and commonly known as KL, is the national capital and largest city in Malaysia. As the global city of Malaysia, it covers an area of 243 km2 (94 sq mi) and has an estimated population of 1.73 million as of 2016. Greater Kuala Lumpur, also known as the Klang Valley, is an urban agglomeration of 7.25 million people as of 2017. It is among the fastest growing metropolitan regions in Southeast Asia, in both population and economic development.

Kuala Lumpur and its surrounding urban areas form the most industrialised and economically, the fastest growing region in Malaysia. Despite the relocation of federal government administration to Putrajaya, certain government institutions such as Bank Negara Malaysia (National Bank of Malaysia), Companies Commission of Malaysia and Securities Commission as well as most embassies and diplomatic missions have remained in the city.

The city remains as the economic and business hub in the country. Kuala Lumpur is a centre for finance, insurance, real estate, media and the arts of Malaysia. Kuala Lumpur is rated as an alpha world city, and is the only global city in Malaysia, according to the Globalization and World Cities Study Group and Network (GaWC). The infrastructure development in the surrounding areas such as the Kuala Lumpur International Airport at Sepang, the creation of the Multimedia Super Corridor and the expansion of Port Klang further reinforce the economic significance of the city.