Screen Location : Jalan Cheras, Taman Pertama, KL, Kuala Lumpur, (Nearby Darul Puteri Community Centre, Kompleks Darul Puteri)
Screening Hour : 17 hours from 7.00am to 12.00am

Daily Exposures : Minimum 340
Monthly Exposures : Minimum 10,200

Content Cycle : Estimation 3 min / loop

​Size : 37.80'(W) x  12.60'(H) x 2 sided

Pixel : 1152 x 384

File Format : AVI, MP4, WMV

GPS Coordinate : 3°07'00.5"N 101°43'41.2"E

Digital screening for advertising is a persuasive way for publicizing and marketing purposes. LED screen advertising allows brands to stand out. The dazzling and vivid display, any brand could capture the attention of passerby instantly. The video images of LED screen advertising are able to piqued passerby’s curiosity. The LED advertising screens assist businesses to spread a message to people in order to increase customer base. 

​The advantage of LED screen advertising is its eye-catching capability, which is idyllic for festivals and any events. Due to the brilliant display, passersby will turn heads to have a look. LED screens could be mounted on the outside of a building or to the pedestrian bridges for the purpose to be noticeable. LED screen advertising potentially embed the messages in people’s memory. 

The LED screen that is placed on the pedestrian bridge on the Jalan Cheras roads catches people’s attention. The passersby and even the ones waiting at the bus stop are able to observe the advertisements. The screens are strategically positioned in order people could spot what is being exhibit.

Kuala Lumpur, officially the Federal Territory of Kuala Lumpur (Malay: Wilayah Persekutuan Kuala Lumpur) and commonly known as KL, is the national capital and largest city in Malaysia. As the global city of Malaysia, it covers an area of 243 km2 (94 sq mi) and has an estimated population of 1.73 million as of 2016. Greater Kuala Lumpur, also known as the Klang Valley, is an urban agglomeration of 7.25 million people as of 2017. It is among the fastest growing metropolitan regions in Southeast Asia, in both population and economic development.

Kuala Lumpur and its surrounding urban areas form the most industrialised and economically, the fastest growing region in Malaysia. Despite the relocation of federal government administration to Putrajaya, certain government institutions such as Bank Negara Malaysia (National Bank of Malaysia), Companies Commission of Malaysia and Securities Commission as well as most embassies and diplomatic missions have remained in the city.

The city remains as the economic and business hub in the country. Kuala Lumpur is a centre for finance, insurance, real estate, media and the arts of Malaysia. Kuala Lumpur is rated as an alpha world city, and is the only global city in Malaysia, according to the Globalization and World Cities Study Group and Network (GaWC). The infrastructure development in the surrounding areas such as the Kuala Lumpur International Airport at Sepang, the creation of the Multimedia Super Corridor and the expansion of Port Klang further reinforce the economic significance of the city.