Screen Location : Jalan Loke Yew, Pudu, Kuala Lumpur (Nearby Wisma Wing Hin)
Screening Hour : 17 hours from 7.00am to 12.00am

Daily Exposures : Minimum 340
Monthly Exposures : Minimum 10,200

Content Cycle : Estimation 3 min / loop

​Size : 50.39'(W) x  12.60'(H) x 2 sided

Pixel : 1440 x 360

File Format : AVI, MP4, WMV

GPS Coordinate : 3°08'00.1"N 101°42'26.6"E

The use of digital screens for advertising is highly effective for advertising purposes as it grabs attention immediately with its bright and colorful display. The light and images will make people want to take a look at the monitors. LED screen advertising contributes to businesses by passing messages to individuals which will increase the customer base.

The LED advertising screen is beneficial for its eye-catching capability. The bright images will make the passerby stop and look at the messages. The LED screens that is set on pedestrian bridges or the outside of the building which faces a crossroad will draw in any attention. 

The LED advertising screen mounted on the footbridge situated on Jalan Loke Yew gather the attention of the people from the shop lots and the ones living above the shop lots as they could see from their windows. The display could also be seen by people coming from the nearest petrol station which is Shell.

Kuala Lumpur, officially the Federal Territory of Kuala Lumpur (Malay: Wilayah Persekutuan Kuala Lumpur) and commonly known as KL, is the national capital and largest city in Malaysia. As the global city of Malaysia, it covers an area of 243 km2 (94 sq mi) and has an estimated population of 1.73 million as of 2016. Greater Kuala Lumpur, also known as the Klang Valley, is an urban agglomeration of 7.25 million people as of 2017. It is among the fastest growing metropolitan regions in Southeast Asia, in both population and economic development.

Kuala Lumpur and its surrounding urban areas form the most industrialised and economically, the fastest growing region in Malaysia. Despite the relocation of federal government administration to Putrajaya, certain government institutions such as Bank Negara Malaysia (National Bank of Malaysia), Companies Commission of Malaysia and Securities Commission as well as most embassies and diplomatic missions have remained in the city.

The city remains as the economic and business hub in the country. Kuala Lumpur is a centre for finance, insurance, real estate, media and the arts of Malaysia. Kuala Lumpur is rated as an alpha world city, and is the only global city in Malaysia, according to the Globalization and World Cities Study Group and Network (GaWC). The infrastructure development in the surrounding areas such as the Kuala Lumpur International Airport at Sepang, the creation of the Multimedia Super Corridor and the expansion of Port Klang further reinforce the economic significance of the city.