Screen Location : Jalan Sultan Ismail, Chow Kit, Kuala Lumpur (Nearby Wisma Sime Darby)

Screening Hour : 17 hours from 7.00am to 12.00am

Daily Exposures : Minimum 340
Monthly Exposures : Minimum 10,200

Content Cycle : Estimation 3 min / loop

​Size : 46.19'(W) x  12.60'(H) x 2 sided

Pixel : 1320 x 360

File Format : AVI, MP4, WMV

GPS Coordinate : 3°09'41.4"N 101°41'41.1"E

Those who are heading to Jalan Ampang or an exit to Ipoh and Seremban highway could notice the LED screen easily. The LED screen is situated not far away from the intersection with Jalan Ipoh, Jalan Tuanku Abdul Rahman and PWTC. It is also nearby the Sime Darby building. 

​The possibility of getting people's attention is higher since it is a strategic spot to place the LED screen. Not only that, there are a few shopping centers near Jalan Sultan Ismail. The advertisements displayed is potentially to communicate with not only locals, but to foreigners as well. 

​Jalan Sultan Ismail starts at its interchange with Jalan Kuching in the west, and ends at the intersection with Jalan Imbi, from where it continues as Jalan Kampung Pandan. The northern part of Jalan Sultan Ismail is in the Chow Kit area while the southern part in the Bukit Bintang area.

Kuala Lumpur, officially the Federal Territory of Kuala Lumpur (Malay: Wilayah Persekutuan Kuala Lumpur) and commonly known as KL, is the national capital and largest city in Malaysia. As the global city of Malaysia, it covers an area of 243 km2 (94 sq mi) and has an estimated population of 1.73 million as of 2016. Greater Kuala Lumpur, also known as the Klang Valley, is an urban agglomeration of 7.25 million people as of 2017. It is among the fastest growing metropolitan regions in Southeast Asia, in both population and economic development.

Kuala Lumpur and its surrounding urban areas form the most industrialised and economically, the fastest growing region in Malaysia. Despite the relocation of federal government administration to Putrajaya, certain government institutions such as Bank Negara Malaysia (National Bank of Malaysia), Companies Commission of Malaysia and Securities Commission as well as most embassies and diplomatic missions have remained in the city.

The city remains as the economic and business hub in the country. Kuala Lumpur is a centre for finance, insurance, real estate, media and the arts of Malaysia. Kuala Lumpur is rated as an alpha world city, and is the only global city in Malaysia, according to the Globalization and World Cities Study Group and Network (GaWC). The infrastructure development in the surrounding areas such as the Kuala Lumpur International Airport at Sepang, the creation of the Multimedia Super Corridor and the expansion of Port Klang further reinforce the economic significance of the city.