LED Screen Location : Jalan Wong Ah Fook, Bandar Johor Bahru, Johor Bahru, Johor (Nearby Johor Bahru City Square)
Screening Hour : 18 hours from 6.30am to 12.30am

Daily Exposures : Minimum 135
Monthly Exposures : Minimum 4,050

Content Cycle : Estimation 8 min / loop

​Size : 13'(H) x  17'(W)

Pixel : 1600 x 980

File Format : AVI, MP4, WMV

GPS Coordinate : 1.461833, 103.763250

The LED screen is located at the busy traffic flow which is beside the shopping mall Johor Bahru City Square at Jalan Wong Ah Fook. The location of the screen is mainly targeting traffic entering the shopping mall which can grab the attention from the motorcyclist and drivers.

​Johor Bahru City Square is strategically located in the heart of the city and only a stone's throw from the customs and immigration checkpoint, Johor Bahru City Square stands out as a central landmark in Johor Bahru. With its more than 200 retailers, it offers a host of fashion, entertainment and restaurants. The LED advertising screen is placed in a strategic place as it is visible by all the passersby on the road.

The LED screen is located in a strategic place where the road is always fulled with car drivers as well as motorcyclists. There are Pyramid Snooker and Public Bank nearby the LED screen which is on the left side of the road. ​LED screen advertising assists businesses in reaching a satisfactory number of target customers that will be able to generate more product sales. The advertisements are displayed in high visibility at both close and large distances due to its vivid and bright screen color. Advertising is the easiest way to acquire new customers for a company business and get them to make additional purchases, which is known as customer retention.

The total land area of Johor is nearly 19,166 square kilometres (7,400 sq mi), and it is surrounded by the South China Sea to the east, the Straits of Johor to the south and the Straits of Malacca to the west. The state has a total of 400 kilometres (250 mi) of coastline, of which 237.7 kilometres (147.7 mi) have been eroding. A majority of its coastline, especially on the west coast, covered with mangrove and nipah forests. The east coast is dominated by sand beaches and rocky headlands, while the south coast consists of a series of alternating headlands and bays. Its exclusive economic zone (EEZ) extends much further in the South China Sea than in the Straits of Malacca. 

The jungles of Johor host a diverse array of plant and animal species, with an estimated 950 vertebrates species, comprising 200 mammals, 600 birds and 150 reptiles, along with 2,080 invertebrates species. The Endau-Rompin National Park is the largest national park in the state, covering an area of 48,905 hectares (120,847 acres) in northern Johor; its name comes from the Endau and Rompin rivers that flow through the park. There are two entry points for the park, one through Peta with an area of 19,562 hectares (48,339 acres) (about 40% of the total area) with entrance from Kahang in the Mersing District and the other at Kampung Selai with an area of 29,343 hectares (72,508 acres) (about 60% of the total area) with entrance from Bekok in Segamat District. 

Johor's economy is mainly based on the tertiary sector. Johor Corporation (JCorp) is a state-owned conglomerate involved in various business activities in the state and overseas. In 2017, the gross domestic product (GDP) of Johor was RM104.4 billion, the third highest among Malaysian states after Selangor and Sarawak, while the median income was RM5,652 and the unemployment rate was 3.6%. A year before, the economic growth rate of the state was 5.7% and it accounted for 9.4% of Malaysia's GDP, with GDP per capita at RM31,952. The state has a total workforce of 1.639 million people.